In the past I mailed flyers, birthday and discount cards. Now I stay in contact with my customers through e-mail. I also keep in contact with customer through my website. I encourage my customer to visit my website to see what specials or discount I may be offering. Having a website has also attracted new customers.
If you don’t have a website to advertise yourself or your salon Microsoft offers a free website at
http://www.officelive.com/default.aspx